The Visual Power of Infographics

What Is an Infographic?

Infographic is a visual representation that

“can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Ideally, an infographic should be visually engaging and contain a subject matter and data that is appealing to your target audience” (What Is an Infographic)

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Why Our Brains Love Infographics

Basic visualisation allows us to immediately comprehend a message or data:

Our memories are often linked to visual and sensory elements, while the words spoken or read can be more hazy. That’s because our brains have a high capacity for storing visuals in our long-term memory, while text enters our working memory, which is limited. .. Readers crave visual breaks from the overload of text-based information that floods our daily browsing and work-related activities. ‘  – The Science Behind Why Our Brains Crave Infographics

Piktochart: An Infographic Tool

 

Tips for Powerful Infographics

BREAK DOWN YOUR CONTENT INTO SECTIONS, KEEP IT SIMPLE

Break down your content in about three to five component parts. This will make your graphic much easier to follow and digest. make an outline and write each section/subsection tile. Organize your layout so it is simple and easy to follow. Edit your content so your infographic is not cluttered with too much information.

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MAKE THE TOPIC’S MAIN POINT THE LARGEST ELEMENT: SHOW, DON’T TELL

The visuals in the Infographic should quickly communicate the main points you are trying to get across. You can have a main visual element in each section of your infographic.

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USE OF COLORS FOR CORRELATION

Use the same color for elements that are related, so you can visually see connections. Use muted colors for less important elements.

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USE SIZE AND NUMBERS FOR QUANTITY

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USE ARROWS & SEQUENCE TO INDICATE PROCESS, TIMELINE

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RESOURCES

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